Say "Hi" to PappaRich

Introduction

This blog is created to discuss a business research on customer satisfaction of a local food and beverage chain franchise — PappaRich.

Company Background

Rich Tan founded PappaRich Group in 2005 with its first outlet in Selayang Mall. Over the years, PappaRich has grown rapidly with a total of 50 outlets throughout Malaysia. In other words, PappaRich has emerged as an awesome player in the local food and beverage chain. In addition, PappaRich is looking forward to become the largest and most popular franchise “Malaysian Delights Restaurant” either locally or internationally.

Among all the outlets, I have chosen PappaRich Express at Tunku Abdul Rahman (TAR) College to investigate customer satisfaction of PappaRich. As this outlet was newly established for not more than two years, I am not able to find much information regarding its background through internet. Therefore, I had conducted a short interview with its Assistant Outlet Manager, Mr. Jeeva. According to Mr. Jeeva, this outlet was established on 23 September 2011 and this is known as a "charity" business since the price of the food is offered much lower to the students than other PappaRich outlets outside TAR College.

During the interview, Mr. Jeeva also told me that the reason PappaRich choose to operate its business at TAR College is because they can foresee that the business at TAR College is able to generate favourable returns. In addition, TAR College consists of approximately 25,000 students and PappaRich was built just opposite the Cyber Center. This has offered great advantage to PappaRich as it can appeal to wider customers base easily and the promotion cost may be reduced subsequently. This has been proven through the profits that it makes. As according to Mr. Jeeva, the gross profits per day is approximately RM 7,000 - RM 7,500.

This is the video taken during the short interview with Mr. Jeeva. The video may consist some noise as it was taken outside the PappaRich restaurant and students were passing by the area.